Privacy policy

Effective Date: November 2, 2026

Daybound ("we," "us," "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding it.

1. Who We Are hellodaybound.com ("the Site") is owned and operated by That Nice Thing SASU, a simplified joint-stock company registered in France under RCS Paris B 109 790 121, with its registered head office located at 61 Rue de Lyon, 75012 Paris, France. Throughout the site, the terms "we", "us", and "our" refer to That Nice Thing SASU, trading as Daybound.

2. Information We Collect

  • Information you provide directly: name, email address, shipping address, billing address, and payment information (processed securely by our payment provider; we do not store full card details ourselves).

  • Information collected automatically: IP address, browser type, device information, and browsing behavior on our Site, collected via cookies and similar technologies, including the Meta Pixel for advertising measurement.

  • Order information: products purchased, order history, and any communication you have with our support team.

3. How We Use Your Information We use your information to:

  • Process and fulfill your orders

  • Communicate with you about your order, including shipping updates

  • Respond to customer support inquiries

  • Improve our Site and product offerings

  • Show you relevant advertising on platforms like Meta (Facebook/Instagram), and measure the performance of that advertising

  • Comply with legal and tax obligations

4. Cookies and Tracking We use cookies and similar technologies, including the Meta Pixel, to understand how visitors use our Site and to measure and improve our advertising. You can control cookies through your browser settings. Disabling cookies may affect how the Site functions.

5. Sharing Your Information We share your information only with:

  • Service providers who help us operate our business (payment processors, shipping/fulfillment partners, email providers)

  • Advertising platforms (such as Meta) for the purpose of measuring and improving ad performance, in accordance with their own privacy policies

  • Authorities, where required by law

We do not sell your personal information.

6. International Data Transfers Because we ship from suppliers outside the EU and use service providers based in the United States, your information may be transferred outside the European Economic Area (EEA). Where this happens, we take steps to ensure appropriate safeguards are in place, consistent with GDPR requirements.

7. Data Retention We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including any legal, accounting, or reporting requirements.

8. Your Rights If you are located in the EU/EEA, UK, or certain US states, you may have rights including the right to access, correct, delete, or restrict the use of your personal information, and the right to object to certain processing (including for direct marketing). To exercise any of these rights, contact us at hello@hellodaybound.com.

9. Children's Privacy This Site is not directed at children under 16, and we do not knowingly collect personal information from children.

10. Changes to This Policy We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

11. Contact Us For any privacy-related questions or requests, contact us at hello@hellodaybound.com.